Here at C3IT, we pride ourselves in bringing the latest trends in business technology to you. In this article, we’ll take about the growing popularity of and eventual dependence upon mobile CRM.

CRM at a Glance

Before we get too deep into the weeds, it’s a good idea to give an overview of CRM – otherwise known as software for Customer Relationship Management. CRM software is designed to maintain a wide-ranging set of applications to help businesses manage practically all aspects of customer data and interaction. CRM software is not a one-size-fits-all deal. Rather, its scope, size, and functionality can be scaled to fit just about any business of any size. By leveraging CRM functions, business owners have the ability to view and seize upon opportunities with predictive analytics and adjust individual sales prospects through personalized customer service, which is based upon a customer’s known history. It really is a cool thing.

Mobile CRM Movement

Increasingly, there are more and more reports of apps being the preferred method of choice in how people interact with brands. Whether it’s booking travel plans or other purchases, apps – rather than traditional online surfing – are the most popular method. Through mobile CRM apps, a business can engage with their customers through push notifications – relevant and personalized messages sent in real time.

Keys to Success in ROI Through Mobile CRM

There are three keys that must be tracked so that businesses can adjust on the fly and get the most out of their CRM app: metrics, metrics, and metrics. A few metrics to keep an eye on are:

• Opt-ins – the explicit permission given by consumers to receive marketing materials – which are given as soon as an app is installed is a good indicator of the likelihood of further engagement.
• Customers who have opened the app at least once over the course of a specific time period, such as when push notifications are sent.
• The number of clicks or swipes on a particular call to action – or the number of coupons redeemed for a particular sales promotion.

C3IT Can Help Your Business Realize Full Potential of CRM

We’re firm believers in the power of CRMs and how they can help a business achieve success. We welcome and encourage you to contact us – 800-728-1411 – so that we can help you realize all the benefits of CRM.