A new report shows that the tremendous growth of SaaS or Software as a Service can be traced back to companies whose primary goal is to keep up with customer demand.  This report implies that companies that focus on using SaaS may have better luck in keeping up with what their customers see as necessary services for the technology age.  Are you listening to what your customers are asking for in terms of technology and interaction?

How SaaS Improves Customer Relationships

Customers today are more empowered than ever before.  They are continually bombarded with information including brands, messages and advertising.  In order to keep up, customers tend to sort data into categories that makes the massive load of information easier to understand.  One of those mental categories goes by the common term "user friendliness."  Either your business is user friendly or it is not; if not, you often lose the opportunity to interact with these customers, who take their business to someone they perceive as listening to their needs. What this means is that companies must be able to respond nearly instantly to customer demands.  In order to do this, many businesses are turning to cloud-based services such as SaaS. SaaS allows companies to instantly respond to customer preferences, push out information to everyone at once and take steps to remedy any problems that arise.  This gives customers a strong sense of being important and makes it more likely that they will stay with the company rather than seek out a competitor.  This trend has been shown across many business fields.

The Huge SaaS Market

Software spending is one of the biggest categories in business technology outlay.  One group predicts that by 2017, software spending will rise an average of between five and six percent worldwide, with more than $351 billion being spent primarily on cloud-based software. The draw of SaaS is not completely based on customer reaction, however.  Businesses are also attracted by the ability to use analytics to measure spending patterns and other important factors that can help them make much better decisions and reach a wider customer base. If you are interested in learning more about Software as a Service, contact C3IT today.  Our experts will work with you to find the right solutions for your needs and to help you increase your return on software investment and improve your profits.