Having a web presence is vital to the success of practically any business. A time-tested and effective way to do that is consistent blogging.

WHY YOU SHOULD BLOG FOR YOUR BUSINESS

A stagnant website generates little to no meaningful traffic. If you want to drive more traffic – and leads – to your site, statistics tell us blogging is an excellent way to do it. Small businesses, for example, generate 126 percent more leads through blogging than their competitors. Interestingly, 61 percent of those surveyed have made a purchase based upon what they read in a blog post. Today, more and more people receive their news from social media, so why not give them a reason to spend time on your outlets? Again, statistics point to the effectiveness of business blogging: along with social media sites, blogs reach eight (8) out of every 10 Internet users in the U.S., who spend 23 percent of all of their time online.

BUILD TRUST FOR YOUR COMPANY BY BLOGGING

Simply stating that you and your company are experts on a chosen subject isn’t enough. You need to prove it. One way to do that is by using your blogs to show that you are at the cutting edge in whatever issues and developments arise within your industry. Data shows that 81 percent of online consumers in the U.S. trust information and advice they read in blogs. If your industry or product is in the news for negative reasons, acknowledge it. Your readers will appreciate your honesty. You can minimize any negative impact by comparing negative news with benefits provided by your product or business. In return, your customers will look to you as a reliable resource of accurate information about your industry.

GETTING PEOPLE TO READ

Driving people to your blog requires a bit of homework. You’re probably already using keywords naturally by providing content on a chosen topic. To make sure you’re using the right ones, though, take advantage of resources like Google’s keyword tool. Once you’ve chosen the right words, make sure you use them in the:

• Blog title
• Introductory paragraph
• Hyperlinked text
• Ending paragraph

C3IT CAN HELP YOU START BLOGGING FOR YOUR BUSINESS

If you’re ready to take advantage of the many benefits offered by blogging, we can help you! Contact us at C3IT by calling 800-728-1411 so we can begin working together today!