In last week’s entry, we spoke of the importance of businesses engaging their customers through blogging. In this issue, we’ll continue with that subject but hone in on writing that perfect blog post so that it really pays off.

Have a Plan

Before the first key has been stroked for your latest blog entry, you need to answer this question: “How will this blog help my customers?” What you’re looking for is an angle that will separate your blog from what everyone else is saying. Try to emphasize skills and experiences that are unique to you and your business.   

Write For Your Customers

We’re sure you’re a swell person but your business blog is a far cry from a personal blog. In other words, it’s not about you. Think of every person who reads your blog as a customer or potential customer. All of your posts should center upon anticipating and answering any potential question you feel they may have about your particular business or the industry you’re in.

Keep Content Short and Sweet

You’ve probably heard it a million times but it’s true: online readers scan as they read. Because of that, remember to keep your blogs posts between 250-500 words. Keeping with the readers’ tendency to scan, keep paragraphs to two-to-four lines (2-4), and insert bolded subheadings, so that the readers has a general idea of what’s contained the material as soon as they see the post.

Provide Links to Outside Sources

Including hyperlinks to outside sources to back up your point is a fantastic way to position your business as a valuable resource for trusted information. Also, linking to trusted sites can pay off big time with search engines. The thinking is that spamming sites will link to similar sites, while respectable sites will typically link to other respectable ones. This type of data is routinely gathered – using algorithms – to produce better results in searches.

C3IT Can Help You With Your Business Blog

Blogging is a fantastic way to communicate directly with your customers – both current and potential ones. We’d be more than happy to help you in setting up your blog and even providing content for you. Just give us a call here at C3IT at 800-728-1411 today!